Email marketing is evolving, with interactive content and advanced personalization taking center stage. From embedded quizzes to live countdown timers, emails are becoming more dynamic and engaging.
“Interactive emails see a 40% higher engagement rate compared to static ones,” reports a study by EmailLabs. Meanwhile, AI-driven personalization ensures that customers receive tailored content, increasing open and conversion rates.
For businesses, the takeaway is clear: it’s time to innovate. Incorporating these trends into email strategies can boost customer engagement and deliver measurable results.
