Social media is entering a new era, with trends shifting toward authenticity, short-form content, and community-building. Platforms like Instagram and TikTok are dominating, but newer platforms such as BeReal are gaining traction for their “unfiltered” approach.
Experts predict a rise in user-generated content (UGC), with brands encouraging their followers to share experiences. Live shopping and shoppable posts are also on the rise, allowing users to make purchases directly from social platforms.
For businesses, this means adapting their strategies. “It’s not just about being present on social media; it’s about creating meaningful connections with your audience,” explains social media consultant Jason Martinez.
